Campaign art direction for Google's music platform that offers listeners curated radio selections based on their mood, time or place.
In collaboration with still life photographer Andrew B. Myers and prop stylist Sonia Rentsch, everyday objects were merged into surreal pairings to represent each radio station – differentiating Google within the heavily-saturated streaming landscape.
With themes spanning from ‘Ultimate Girls’ Night Out’ to ’80’s Training Montage’, these images became the hero of the multi-platform campaign across both digital and print, including placements in Rolling Stone and Billboard Magazine. My role was to concept, lead and art direct the full campaign and its implementation – from ideation and sketches, through to re-touching and campaign roll-out.
ROLE: LEAD DESIGNER AND ART DIRECTOR
CHIEF CREATIVE DIRECTION: ROANNE ADAMS
PHOTOGRAPHER: ANDREW B. MYERS
PROP STYLIST: SONIA RENTSCH
PRODUCTION: WILDCAT NYC