TOPIMAGETOPIMAGE

 

Brand identity, illustration and book design for Row DTLA – a 30-acre industrial complex launching in Summer 2016. Located in the heart of Downtown Los Angeles, the redevelopment will soon be home to expansive retail, hospitality, creative offices and public spaces.

As a literal and metaphoric interpretation of its ground-breaking impact, the identity encompasses the grandiose nature of the development’s work, with a multi-dimensional identity evocative of depth and weight. Referencing Row DTLA’s varying levels, multi-use spaces and ‘work meets play’ offering, a set of brand illustrations was also developed for its 80-page brand book, as an artful abstraction of the space.

TEST_03TEST_03
Folio Build_LR-23Folio Build_LR-23
Illo3Illo3
Spread1Spread1
AC_BrandBook_01_110915_web-13AC_BrandBook_01_110915_web-13
323436_guts3A_FINALFINAL323436_guts3A_FINALFINAL
Spread2Spread2
AC_BrandBook_00_090415_Text_ToPrint-32AC_BrandBook_00_090415_Text_ToPrint-32
323436_guts7323436_guts7
Folio-Build_FULLBOOKFolio-Build_FULLBOOK
Folio-Build_FULLBOOKSFolio-Build_FULLBOOKS
Folio-Build_LR2FlatFolio-Build_LR2Flat

CREDITS

ROLE: LEAD DESIGNER AND ILLUSTRATOR
SUPPORTING DESIGNER: TODD WENDORFF
CLIENT: ROW DTLA
STUDIO: ROANDCO
CREATIVE DIRECTION: ROANNE ADAMS