Until Unicode caught up in 2017, the standard emoji keyboard reduced female identities to brides, princesses and dancers, with female activities centered around getting nails or hair done. Two of my close friends wanted to change all of that, and approached me to help bring their idea to life — with an emoji keyboard to celebrate women.

We liked the idea of creating something that spoke to girl power — or as the media calls it 'women empowerment' — in a light, but direct way. We also wanted to create something that could spread fast, and act simply, and quite literally, as a mini shout-out to the ladies — wherever, and whoever they may be.

Red-headed yogis. Grumpy blondes. A black belt karate master with an afro. A latina astronaut. An Indian chef. Even an African-American goth.

With classic Japanese gaming undertones, She–Moji's identity nods at Emoji's origins, with new eyes. 

She–Moji dropped July 2016, and is available now on the App Store — with 50% of all profits going to the
Malala Fund.

SHE-MOJI.COM   

VIEW PRESS PACK

PRESS:
Huffington Post
Creative Review
DAZED
Refinery29
Good Magazine
Working Not Working
Glamour Magazine
Grazia Magazine
AIGA Eye on Design

Type Thursday


 

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CREDITS

ROLE: SHE–MOJI CO-FOUNDER, DESIGNER, ILLUSTRATOR
CLIENT: SHE–MOJI
STUDIO: INDEPENDENT
PRODUCTION SUPPORT: NIRMALA SHOME, KARINA DE ALWIS
APP DEVELOPMENT:
DEVIN ROSS
ANIMATION: BLAIR BURKE